Vo5 advert Evaluation:
The brief for this project instructed us to create a 30-90 seconds. Re branding Unilever products to create an advert. we all had to present our ideas to the class then split into much smaller groups to decide on an idea We decided to re brand V05 to a much older audience. the current target audience for this product was 14-24 years old with the psychographics of the YAKS (Youngs, adventurous, keen and single) we changed it to 40-60 year olds. we used the slogan "Break the old" for implications of turning younger upon use of this product.
Finished product and feedback
We collected feedback on our advert using surveymonkey to create a survey and have people to complete the survey by distributing through email and social media these are the results:
The target audience for our advert was to aim it at older men rather than the current VO5 audience of young men. the slogan was "Break the old" this has relevance to the advert as the older man who puts on the VO5 transforms into a younger version on himself. the advert was to have an effect.
The Advert
The good:
The feedback we were given commented on the use of camera work. The graphic at the end was well praised with comments saying the drop in music was good as it layered over when the text smashed. Also the transition from Sean to Billy was smooth. as well as the overall idea of a man turning younger. the production was smooth and well done
The bad:
even though praise was received there was also some criticisms to our productions such as the advert was commented on for being too short even though it's an advert. The voice over at the end with nic saying "Break the old" was also commented on from being too quiet and being overpowered by the music. as well as the close up of the VO5 being quite prolonged than every other shot and at one point the camera being a bit too blurry. A large criticism was that the advert was quite condescending in the fact that people may consider themselves old.
We shot the entire film in an interior setting of a bathroom so it gave it a much more casual sort of feeling and the feeling that the product can be sued practically anywhere.
The narrative was very simple to follow. An older person puts on the products and rather than feeling younger they actually get younger, taking the fact that if you look younger you feel younger to yourself. the narrative does sell the product to the target audience.
The persuasion techniques used weren't done as well as they could have done, as previously mentioned the advert is rather condescending to its target audience because it implies that calling them old isn't flattering, For such an older person would see this advert and think this advert shows that being old isn't good.
The message we were trying to send in this advert was that VO5 isn't just for young teens and that it can be used by any man. so we used an older man in our advert to show the transformation to being younger.
Overall this advert is indeed fit with the purpose of selling VO5 to a much older target audience in the terms of narritive.
The bad:
even though praise was received there was also some criticisms to our productions such as the advert was commented on for being too short even though it's an advert. The voice over at the end with nic saying "Break the old" was also commented on from being too quiet and being overpowered by the music. as well as the close up of the VO5 being quite prolonged than every other shot and at one point the camera being a bit too blurry. A large criticism was that the advert was quite condescending in the fact that people may consider themselves old.
We shot the entire film in an interior setting of a bathroom so it gave it a much more casual sort of feeling and the feeling that the product can be sued practically anywhere.
The narrative was very simple to follow. An older person puts on the products and rather than feeling younger they actually get younger, taking the fact that if you look younger you feel younger to yourself. the narrative does sell the product to the target audience.
The persuasion techniques used weren't done as well as they could have done, as previously mentioned the advert is rather condescending to its target audience because it implies that calling them old isn't flattering, For such an older person would see this advert and think this advert shows that being old isn't good.
The message we were trying to send in this advert was that VO5 isn't just for young teens and that it can be used by any man. so we used an older man in our advert to show the transformation to being younger.
Overall this advert is indeed fit with the purpose of selling VO5 to a much older target audience in the terms of narritive.
My thoughts on the advert
The advert was produced in quite a short time actually, filming was quick and fast paced and the pre production was done within a matter of days, I think the criticism we were given was something that can be worked on in the future. The original storyboards were worked around a bit as in that he was originally going to be with a group of friends but that idea was scrapped because an older guy with younger people just seemed weird, we tried to get around it by suggesting the idea of giving all of them V05 but that would just spoil the use of it and showing that they would've been old before was a difficulty. if I were to undertake the task again I would change the target audience and try to aim it towards woman as it would be completely different to the one we have produced.
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